ITELY ❤️ HAIR PERMS & NEUTRALISERS

LUCIO FUSARO
ITELY

Our story began in 1987. A challenge initiated with baby steps and furthered with the right reverential respect for the colossal industry leaders. On our part, we responded with en...

Our story began in 1987. A challenge initiated with baby steps and furthered with the right reverential respect for the colossal industry leaders. On our part, we responded with enthusiasm, good work ethics, clear ideas and achievable facts. We based ourselves on the concept of simple yet essential...

SYNERGICARE-INSTANT SMOOTH
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Itely research laboratories have developed an exclusive treatment specially dedicated to the care of frizzy and rebellious hair. From the first application you can see the results:...

Itely research laboratories have developed an exclusive treatment specially dedicated to the care of frizzy and rebellious hair. From the first application you can see the results: hair is more disciplined ' compact and easy to comb. INSTANT SMOOTH is the wellbeing ritual to get silky hair is perfec...

DELYTON ADVANCED
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Ammonia-free cosmetic coloring with infinite color combinations to obtain multi-faceted and extremely bright colors.Maximum silkiness and softness of the hair thanks to the comple...

Ammonia-free cosmetic coloring with infinite color combinations to obtain multi-faceted and extremely bright colors.Maximum silkiness and softness of the hair thanks to the completely vegetable ingredients contained in the innovative Pyto Conditioning Complex® and the emollient properties of Silk ...

AQUARELY
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Aquarely's innovative formula guarantees:• 100% white hair coverage• Up to 4 lightening tones• Vegan formula and Vegan packaging• Long color life• Brightness and shine o...

Aquarely's innovative formula guarantees:• 100% white hair coverage• Up to 4 lightening tones• Vegan formula and Vegan packaging• Long color life• Brightness and shine of the hair• Respect and protection of the skin• Multi-sensory experience in the application CREAMY AND FRAGRANT TEX...

COLORLY 2020
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Permanent color of new formulation even more efficient and gentle. Protects hair color is bright and incredibly bright thanks to ACP Complex ® able to increase durability. This in...

Permanent color of new formulation even more efficient and gentle. Protects hair color is bright and incredibly bright thanks to ACP Complex ® able to increase durability. This innovative molecular complex is formulated with the most effective UV filters and antioxidants that fight free radicals ' ...

ITELY 2020 EASILY BLOND
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Non-volatile ' guarantees speed and lightening up to 6/7 tones in complete safety. Ideal for every service of discoloration and color removal; easy to mix is pleasantly scented ' n...

Non-volatile ' guarantees speed and lightening up to 6/7 tones in complete safety. Ideal for every service of discoloration and color removal; easy to mix is pleasantly scented ' no embossing and remains compact during the whole time of application. directions for use: mix in a non-metallic Bowl ...

PROSHAPE
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ONDASOFT 1-2 KITPermanent without Thioglycolate with organic bioriduttore' Shea butter's sweet almond oil and Split End Complex. The Cysteamine Hydrochloride makes it particularly ...

ONDASOFT 1-2 KITPermanent without Thioglycolate with organic bioriduttore' Shea butter's sweet almond oil and Split End Complex. The Cysteamine Hydrochloride makes it particularly suitable for hair that may have already experienced a technical service.Kits available in two strengths:- ONDASOFT 1 for...

SYNERGICARE-IMMEDIATE REPAIR
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IMMEDIATE REPAIR line consists of 5 products for damaged hair especially. Its innovative formula based Phyto Keramix and Proteins of the Germ of Corn returns body also heavily dama...

IMMEDIATE REPAIR line consists of 5 products for damaged hair especially. Its innovative formula based Phyto Keramix and Proteins of the Germ of Corn returns body also heavily damaged hair: - THERMO CARE DROPSspecial restructuring fluid. The special shape of protein nourishes the hair fiber with ...

LIGHT + PASSION
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LIGHT + PASSION is the new toning cream without ammonia for bleached hair. Allows you to have bright colors, long lasting. It is easy to apply and provides extraordinary results. ...

LIGHT + PASSION is the new toning cream without ammonia for bleached hair. Allows you to have bright colors, long lasting. It is easy to apply and provides extraordinary results. Suitable for blonde streaks or sophisticated and chic, with the audacity to dare glamor of purple, for those who can not...

BLONDLY
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The blond the color preferred by the largest number of customers of the salons. Perch ? • because the blond the color of femininity for excellence ; • because the blond ...

The blond the color preferred by the largest number of customers of the salons. Perch ? • because the blond the color of femininity for excellence ; • because the blond never goes out of fashion ; • because the blond glamor ; • because the blond ugrave & much more ; a hair color...

OXILY 2020 with ACP Complex ®
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oxidizing emulsion, protective and stabilized pH balanced to dye and bleach hair. The raw materials from which it is composed OXILY 2020 create a perfect synergy with the cream co...

oxidizing emulsion, protective and stabilized pH balanced to dye and bleach hair. The raw materials from which it is composed OXILY 2020 create a perfect synergy with the cream color and its pigment. Its rich creamy formula based ACP Complex ®, emollients and conditioners, making it gentle on the ...

AQUARELY EMULSION OXIDANT
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oxidant creamy emulsion pH controlled and stabilizedideal when used in synergy with AQUARELY IMP and AQUARELY BLOND COMPACT. Wheat Proteins they increase the effectivenessdefendin...

oxidant creamy emulsion pH controlled and stabilizedideal when used in synergy with AQUARELY IMP and AQUARELY BLOND COMPACT. Wheat Proteins they increase the effectivenessdefending l integrity the hair. package : 1000 ml bottles. ...

PRO COLORIST CON HYALU COLORPLEX
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PRO COLORIST is synergistic line formulated to offer ideal support to the technical service at the hairdresser, ensuring the utmost care and quality of the result for the client in...

PRO COLORIST is synergistic line formulated to offer ideal support to the technical service at the hairdresser, ensuring the utmost care and quality of the result for the client in 3 easy steps: prepare, protects and enhances. Before, during and after, PrO COLOrIST makes the skin protected and hydra...

PURITY DESIGN MASTERPIECE
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The whole line PURITY DESIGN MASTERPIECE is enriched with the innovative OZONE + COMPLEXis the special complex of active 4 that combines performance with styling: anti-pollution; U...

The whole line PURITY DESIGN MASTERPIECE is enriched with the innovative OZONE + COMPLEXis the special complex of active 4 that combines performance with styling: anti-pollution; UV shield; cosmetic color protection; intense hydration.High performance polymers mixed with a unique complex of active i...

SYNERGICARE-ENERGY RESPONSE
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Energy Response' comprehensive treatment against hair loss. The range consists of: - PRO ENERGY SHAMPOOspecial SLES free shampoo that combats hair loss. The Biomineral5 nourish...

Energy Response' comprehensive treatment against hair loss. The range consists of: - PRO ENERGY SHAMPOOspecial SLES free shampoo that combats hair loss. The Biomineral5 nourishes ' while the Prolife Factor improves the microcirculation, giving body and force the stem and leaves hair vitali's sof...

BLOSSOM
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-Permanent micro-based direct coloring pigments which settle between the cuticle and the superficial layers of the hair fiber.From pink to blue, going from green to yellow, continu...

-Permanent micro-based direct coloring pigments which settle between the cuticle and the superficial layers of the hair fiber.From pink to blue, going from green to yellow, continues to enjoy success on a fluorescent, pastel rainbow hair trend. A trend that has plagued only teenage girls but all wom...

SHIMMER 3 in 1
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Contains care ingredients and nutrients that actively restructure the hair fiber. The Pro-V B5is also called Panthenolhelps to keep hair soft and moisturized thanks to its emollien...

Contains care ingredients and nutrients that actively restructure the hair fiber. The Pro-V B5is also called Panthenolhelps to keep hair soft and moisturized thanks to its emollient. Acts from the inside to ensure health and beauty to your hair. Penetrates into the hair and keeps it hydrated is flex...

SYNERGICARE-SUN EMOTION
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SINERGICARE SUN EMOTION is the solar line face and body based on Acai' oil ofArgan oil and Honey. The range consists of: - SUN SHIELD MISTspray moisturizing and anti-oxidant bip...

SINERGICARE SUN EMOTION is the solar line face and body based on Acai' oil ofArgan oil and Honey. The range consists of: - SUN SHIELD MISTspray moisturizing and anti-oxidant biphasic. Defends hair from UV rays, leaving them bright and light. packaging: bottle of 50 and 150 ml. - HYDRATING SHA...

SYNERGICARE-SEBUM BALANCE
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The line BALANCE SEBUM is specific for oily hair and scalp. Its exclusive active purifying complex based on Phyto-sebum control and Phytotrio Complex, reduces the production of se...

The line BALANCE SEBUM is specific for oily hair and scalp. Its exclusive active purifying complex based on Phyto-sebum control and Phytotrio Complex, reduces the production of sebum, restoring the correct moisture balance of the scalp. - BALANCING SHAMPOO, shampoo for oily hair and scalp-specif...

SYNERGICARE-DANDRUFF DEFENCE
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- DANDRUFF REMOVERmild dandruff, exfoliating emulsion. This special treatment pre- Mandelic Acid shampoo cleanses the scalp andExtracted by Hamamelis normalizes the skin and relie...

- DANDRUFF REMOVERmild dandruff, exfoliating emulsion. This special treatment pre- Mandelic Acid shampoo cleanses the scalp andExtracted by Hamamelis normalizes the skin and relieves the redness. packaging: 100 ml tube with dispenser. - DEFENCE SHAMPOO, clarifying shampoo that combats dandruff ...

SYNERGICARE-PERFECT CURLS
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- CURL PERFECTION SHAMPOO, special shampoo SLES free natural curly or permed hair. Waves fl lugs, perfectly regulated and draw. Perfects curls, moisturizes and restores elasticity ...

- CURL PERFECTION SHAMPOO, special shampoo SLES free natural curly or permed hair. Waves fl lugs, perfectly regulated and draw. Perfects curls, moisturizes and restores elasticity to curls. Reduces unwanted Frizz. Each shampoo your hair are more soft and easy to comb. packaging: bottle of 60, 250 a...

AQUARELY BLOND COMPACT
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AQUARELY BLOND COMPACT is the gradual release of oxygen bleaching compact microgranular. Ensures the speed and lightening powder and the protective action and conditioning cream. I...

AQUARELY BLOND COMPACT is the gradual release of oxygen bleaching compact microgranular. Ensures the speed and lightening powder and the protective action and conditioning cream. Ideal for every service of bleaching or color removal. The gradual release of oxygen provides greater effectiveness. Than...

PREONDA
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PREONDA is protective and restructuring spray to use waving or straightening service first. The Split End Complex creates a protective film that restores keratin structure of the h...

PREONDA is protective and restructuring spray to use waving or straightening service first. The Split End Complex creates a protective film that restores keratin structure of the hair. Also ideal for hair already treated and damaged hair, split ends and increases the smoothness and easier to comb. ...

BOTTLE PLUSONDA
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BOTTLE PLUSONDA is a rebalancing emulsion made from Shea butter, sweet almond oil and Split-End Complex. Restructures the hair fiber after service technician (ripple or ironing). R...

BOTTLE PLUSONDA is a rebalancing emulsion made from Shea butter, sweet almond oil and Split-End Complex. Restructures the hair fiber after service technician (ripple or ironing). Restores and strengthens the hair, keeping it hydrated and soft over time. packaging: 500 ml jar....

SUN SHADES
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SUN SHADES, exclusive bleaching powder ideal for lightening ultra compact freeform jobs such as sweeping, shadows, shatush. Its special formula based on Oil of Argan Oil , Jojoba i...

SUN SHADES, exclusive bleaching powder ideal for lightening ultra compact freeform jobs such as sweeping, shadows, shatush. Its special formula based on Oil of Argan Oil , Jojoba is particularly Chalky's just to be used without foils. The hair bleached do not interfere with the rest of the hair for ...

RELAXARE
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RELAXARE KIT MEDIUM/STRONG is ironing without Thioglycolate with organic bioriduttore, Shea butter, sweet almond oil and Split End Complex. Eliminates frizz and guarantees softnes...

RELAXARE KIT MEDIUM/STRONG is ironing without Thioglycolate with organic bioriduttore, Shea butter, sweet almond oil and Split End Complex. Eliminates frizz and guarantees softness and silkiness to the lengths.The kit is available in two versions:- RELAXARE Medium: ideal for color-treated hair and ...

BLONDE TONER
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Designed for bleached hair, is shown to neutralize unwanted reflections or create pastel effects. Powered by theE-Plex Bond Repair, offers a range of unique colors that can be cust...

Designed for bleached hair, is shown to neutralize unwanted reflections or create pastel effects. Powered by theE-Plex Bond Repair, offers a range of unique colors that can be custom-tailored to the needs of clients and hair type. With easy-to-use colors that always guarantees perfect results.• NE...

OH MY BLONDE!
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Blonde hair is more delicate and needs special attention and care. For this reason, the ITELY HAIRFASHION research laboratories have formulated the exclusive &-PLEXTM BOND REPAIR' ...

Blonde hair is more delicate and needs special attention and care. For this reason, the ITELY HAIRFASHION research laboratories have formulated the exclusive &-PLEXTM BOND REPAIR' a new protective technology integrated into all products: it is a complex of precious vegetable oils and butters that pr...

COLORLY OPTIMUS
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COLORLY OPTIMUSLasting and impeccable results. The coverage of white hair (even the most refractory ones) is guaranteed and tested. INNOVATION AND TECHNOLOGYThe exclusive &-Plex B...

COLORLY OPTIMUSLasting and impeccable results. The coverage of white hair (even the most refractory ones) is guaranteed and tested. INNOVATION AND TECHNOLOGYThe exclusive &-Plex BOND REPAIR, a complex of precious vegetable oils and butters, offers maximum color performance and superior hair fiber p...

MAGIC WATER
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MAGIC WATERLaminating and silky hair treatment with immediate action with a liquid and light texture like water.Perfectly detangles the hair' leaving it soft' shiny and elastic. In...

MAGIC WATERLaminating and silky hair treatment with immediate action with a liquid and light texture like water.Perfectly detangles the hair' leaving it soft' shiny and elastic. In a few seconds the hair will be magically combable' hydrated and shiny. MAGIC WATER can be used on all hair types and th...

WOND HAIR FUL
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A play on words that recalls a wonderful and magical world and plays on the English assonance with the term "hair".It therefore means having wonderful, dreamy hair. Take care of yo...

A play on words that recalls a wonderful and magical world and plays on the English assonance with the term "hair".It therefore means having wonderful, dreamy hair. Take care of your hair to amplify its beauty. • WOND HAIR FUL HYDRANourishing for dry or dehydrated hair Shampoo & MaskFormulated...